McDonald’s – McCafé

Campaign goal

McDonald’s Branding Campaign on mobile : web mobile and In-app.


The interstitial evolves depending on the hour of the day :

  • 5 different images and wordings
  • The exact hour is displayed on some particular visuals

The responsive ad is automatically adapted to the format and to the tilting of the mobile phone.

Dynamic criteria

  • Hours of the day

  • Images

  • Wording






Message displayed between 8 and 9ammobile_douceur_du_matin 





Exact time displayed between 10 and 11am mobile_pause_gourmande






Exact time displayed betweeen 4 and 5 pm



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