McDonald’s Branding Campaign on mobile : web mobile and In-app.
The interstitial evolves depending on the hour of the day :
- 5 different images and wordings
- The exact hour is displayed on some particular visuals
The responsive ad is automatically adapted to the format and to the tilting of the mobile phone.
Hours of the day
Message displayed between 8 and 9am
Exact time displayed between 10 and 11am
Exact time displayed betweeen 4 and 5 pm