Gallery

McDonald’s – Special deals on April & May 2018

Campaign goal 

Acquisition and branding campaign on web and mobile (web mobile and In-app).

Scenario

Each day of the operation, the banner displays a different special offer.

On specific websites, the message is adapted to the editorial topic (sports, music, cinema…).

To complement the campaign and promote the special deals, different videos-ads are displayed before and during the operation.

Dynamic criteria 

  • Day and hour
  • Images & Wording

 

 

Click on the images below to launch the videos


 

Banner displayed to a user on a « movie thematic website », April the 28th

Banner displayed to a user on a « sport thematic website », May the 5th

 

Interstitial displayed to a user, April the 18rd

 

Interstitial displayed to a user, April the 23rd

 

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