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McDonald’s

Campaign goals

Acquisition campaign for McDonald’s using the weather forecast solution on mobile in order to increase in-store traffic.

Campaign setup

  • The user can be localized via his/her mobile phone; once done, an interstitial is displayed based on the weather forecast of his/her location, proposing a discount in a nearby McDonald.

Dynamics criteria

  • Weather forecast feed
  • User’s location
  • Time of the day

SFR_Regie_FondCouleur_EXE_RVB

 

mcdonalds

 

 


 

 

 

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