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Médecins Sans Frontières

Objectives

Always on acquisition and retargeting campaign, on desktop and mobile, to promote donations for Médecins sans frontières (MSF).

Scenario

Acquisition

  • Depending on the user’s profile (7 audience segments), the banner displays a different message
  • Highlighting the online shop (boutique.msf.fr/fr/) and the site calling for legacies (https://leguez.msf.fr/)
  • Multivariant testing between several images

Retargeting

The message and image of the banner can be adapted according to the user’s browsing history: consultation of articles, advanced in the donation form, etc.

Urgences

In case of emergency, setting up a fundraising campaign within 24 hours

Data Used

  • DMP Data
  • User path
  • Wording & visuals

Acquisition
Prospection

Acquisition
Donors who have already made a donation

Acquisition
e-shop

Retargeting
Donation form

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