Acquisition campaign to remind future/actual donors that the end of the year is the last few weeks to take advantage of 2020 income tax reductions.
It is an operation launched on certain audiences (Prospects and New Occasional Donors) of the usual always-on, combining geolocation and message variation.
Once the Internet user is geolocated, the banner displays a message with the name of the city and then a different tax theme.
- DMP data
- User path
- Wording and visuals