Retargeting campaign for Michelin


The banner highlights the latest tires consulted by the Internet user on Michelin’s website (reproduction of the visual and average rating of the reviews).

Multi-variant testing of the carousel and the time spent on the product page.

Data Used

  • User path
  • Wording & visuals

Last tire consulted

Carousel of the last tires consulted

Carousel of the last tires consulted

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