Gallery

Michelin

Objective

Retargeting campaign for Michelin

Scenario

The banner highlights the latest tires consulted by the Internet user on Michelin’s website (reproduction of the visual and average rating of the reviews).

Multi-variant testing of the carousel and the time spent on the product page.

Data Used

  • User path
  • Wording & visuals

Last tire consulted

Carousel of the last tires consulted

Carousel of the last tires consulted

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