Michelin – Winter promotion


Acquisition campaign, shows the most relevant tire product.


  • Two weather animations : snow and rain
  • The wording being selected based on temperature and geolocation.
  • Highlighting the appropriate tire product.

 Data Used

  • User’s location
  • Images, texts
  • Weather



Alpin6 : snow zone and temperature < 7° (TRAUNSTEIN)

CrossClimate : no snow and temperature < 7° (SONDERSHAUSEN)

Alpin6 : snow zone and temperature < 7° (STRAUBING)

Alpin6 : snow zone and temperature < 7° (PARIS)

All our campaigns have data in them, explore them!

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