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Michelin – Winter promotion

Objectives

Acquisition campaign, shows the most relevant tire product.

Scenario

  • Two weather animations : snow and rain
  • The wording being selected based on temperature and geolocation.
  • Highlighting the appropriate tire product.

 Data Used

  • User’s location
  • Images, texts
  • Weather

 

 


Alpin6 : snow zone and temperature < 7° (TRAUNSTEIN)

CrossClimate : no snow and temperature < 7° (SONDERSHAUSEN)

Alpin6 : snow zone and temperature < 7° (STRAUBING)

Alpin6 : snow zone and temperature < 7° (PARIS)

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