Gallery

MICHELIN

Campaign goal

Branding & Acquisition campaign for the new Michelin CrossClimate tires.

Scenario

According to the user’s location, the creative displays :

  • The user’s city
  • Real-time temperature and weather

Real-time weather and temperature help to promote the benefits of the CrossClimate.

Dynamic criteria

  • Location based ad
  • Weather

Michelin

KrMedia

 


 

 

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