Acquisition & retargeting campaign on desktop & mobile + multi-variant testing
Acquisition & Retargeting
- Displays one combination by cookie pool : car model / colour / CTA / camera angle / intro (or not).
- On every impression, a different USP is displayed.
- Animation only starts when the banner is visible.
- Retargeting : The CTA remains ” Book a drive test”
5 car models x 3 to 5 CTA x 12 to 48 messages possibilities by car model x 5 formats => More than 2000 creatives generated from 5 templates