Campaign goal

Acquisition & retargeting campaign on desktop & mobile + multi-variant testing


Acquisition & Retargeting

  • Displays one combination by cookie pool : car model / colour / CTA / camera angle / intro (or not).
  • On every impression, a different USP is displayed.
  • Animation only starts when the banner is visible.
  • Retargeting : The CTA remains ” Book a drive test”

5 car models x 3 to 5 CTA x 12 to 48 messages possibilities by car model x 5 formats =>  More than 2000 creatives generated from 5 templates










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