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Montblanc

Objective

Retargeting campaign promoting Mont Blanc’s products and its online store.

European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.

Scenarios

Offers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:

  • If the user visited one product: display of the product + 2 best sellers from the same category.
  • If the user visited two products: display of the products + 1 best seller from the same category.
  • If the user didn’t see any product: display of 3 random best sellers.
The first frame is adapted to the visited product category.

Data used

  • Advertiser data

 

 

 


After the visit of watches 

After the visit of writing instruments

After the visit of leather articles 

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