Retargeting campaign promoting Mont Blanc’s products and its online store.
European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.
Offers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:
- If the user visited one product: display of the product + 2 best sellers from the same category.
- If the user visited two products: display of the products + 1 best seller from the same category.
- If the user didn’t see any product: display of 3 random best sellers.
- Advertiser data
After the visit of watches
After the visit of jewellery
After the visit of writing instruments
After the visit of leather articles