Mr Bricolage

Campaign goals

Acquisition campaign for the operation « Les Folies d’été » from Mr Bricolage. The goal is to increase in-store traffic.

This Mr Bricolage campaign follows the IAB standards with an Expand format.

Campaign setup

  • The user is offered a selection of products for the operation « Les Folies d’été ».
  • Based on the user’s location, the closest store is displayed in the banner.

Dynamics criteria

  • User’s location
  • Retailer addresses








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