Nature et Découvertes – Mother and Father’s day


Click and collect campaign promoting the Nature et Découvertes’ products for mother’s and father’s day.


Banners are personalized depending on the user’s location, and present :

  • A carousel of random offers among a wide selection of products
  • The closest point of sales to pick up rapidly their purchases in store

Multivariant testing: the brand has chosen to test offers, catchphrases and CTAs.

Data used

  • wording and images
  • Product catalog
  • User’s location
  • Point of sales





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