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Nature et Découvertes – Mother and Father’s day

Objective

Click and collect campaign promoting the Nature et Découvertes’ products for mother’s and father’s day.

Scenarios

Banners are personalized depending on the user’s location, and present :

  • A carousel of random offers among a wide selection of products
  • The closest point of sales to pick up rapidly their purchases in store

Multivariant testing: the brand has chosen to test offers, catchphrases and CTAs.

Data used

  • wording and images
  • Product catalog
  • User’s location
  • Point of sales

 

 

 

 

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