Acquisition and retargeting campaign promoting the new Anti-Acne Light Treatment Mask by Neutrogena.
Awareness scenario: The banner displays a tagline according to the target segment (12-18, 18-25 or 40-59 yo). A/B test between two different taglines for each segment.
Retargeting scenario: “Promotion“ offer for website visitors and “prolongation“ offer for users who already bought the mask.
- Advertiser data
- 3rd party data
Awareness 12-18 years old + A/B test between two different taglines
Awareness 18-25 years old
Awareness 40-59 years old
Website visitors retargeting