Acquisition and retargeting campaign promoting the new Anti-Acne Light Treatment Mask by Neutrogena.


Awareness scenario: The banner displays a tagline according to the target segment (12-18, 18-25 or 40-59 yo). A/B test between two different taglines for each segment.

Retargeting scenario: Promotion offer for website visitors and prolongation offer for users who already bought the mask.

Data used

  • Advertiser data
  • 3rd party data


Awareness scenarios


Awareness 12-18 years old + A/B test between two different taglines









Awareness 18-25 years old




Awareness 40-59 years old




Retargeting scenarios


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