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Neutrogena

Objective 

Acquisition and retargeting campaign promoting the new Anti-Acne Light Treatment Mask by Neutrogena.

Scenarios

Awareness scenario: The banner displays a tagline according to the target segment (12-18, 18-25 or 40-59 yo). A/B test between two different taglines for each segment.

Retargeting scenario: Promotion offer for website visitors and prolongation offer for users who already bought the mask.

Data used

  • Advertiser data
  • 3rd party data

 


Awareness scenarios

 

Awareness 12-18 years old + A/B test between two different taglines

 

 

 

 

 

 

 

 

Awareness 18-25 years old

 

 

 

Awareness 40-59 years old

 

 

 

Retargeting scenarios

 

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