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Nexity

Campaign goal

Acquisition and lead generation for Nexity, a real estate company.

Scenario

In this campaign, le DCO is used to draw attention and convince to invest in Nexity’s new real estate programs.

  1. User’s location

The user is geolocated. The banner highlights the closest city where he can find a Nexity real estate program.

  1. Messages sequencing and test

The message evolves every time the banner is displayed. It displays a new argument to invest in Nexity real estate new program.

  1. Test of CTA

 Several CTA are displayed and tested.

>> Optimisation of the banners after several days

 


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