Campaign goalsAcquisition & retargeting campaign in 5 countries (France, Germany, Italy, Spain, United Kingdom) for the Nissan Juke.
ScenariosAcquisition Multivariant testing of several elements of the banners:
- Nissan Juke’s USP (Bose equipment, Around View Monitor, personalisation…)
- Wordings to present USP
- Car model color
- Visited pages by the user
- Its level in the conversion funnel (car configurator, abandonment while filling a form, e-brochure demand…)
- User’s path
Multivariant testing on different ways to highlight the personalisation service.
Multivariant testing on differents texts and car model colors.
Multivariant testing on different ways to highlight USPs.