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Nissan Juke Paneuropean

Campaign goals

Acquisition & retargeting campaign in 5 countries (France, Germany, Italy, Spain, United Kingdom) for the Nissan Juke.

Scenarios

Acquisition

Multivariant testing of several elements of the banners:

  • Nissan Juke’s USP (Bose equipment, Around View Monitor, personalisation…)
  • Wordings to present USP
  • Car model color
  • CTA…

Retargeting

Message, CTA and redirect link will be adapted, depending on:

  • Visited pages by the user
  • Its level in the conversion funnel (car configurator, abandonment while filling a form, e-brochure demand…)

Data used

  • User’s path
  • Audience


Multivariant testing on different ways to highlight the personalisation service.

 

Multivariant testing on differents texts and car model colors.

 

 

Multivariant testing on different ways to highlight USPs.

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