Nissan Juke Paneuropean

Campaign goals

Acquisition & retargeting campaign in 5 countries (France, Germany, Italy, Spain, United Kingdom) for the Nissan Juke.

Scenarios

Acquisition Multivariant testing of several elements of the banners:

• Nissan Juke’s USP (Bose equipment, Around View Monitor, personalisation…)
• Wordings to present USP
• Car model color
• CTA…

Retargeting Message, CTA and redirect link will be adapted, depending on:

• Visited pages by the user
• Its level in the conversion funnel (car configurator, abandonment while filling a form, e-brochure demand…)

Data used

• User’s path
• Audience