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Nissan QASHQAI IT

Objectives

  • Acquisition campaign and retargeting (IT) to promote the new Qashqai diesel vehicles.
  • Desktop & mobile formats

Scenario

Acquisition

  • Depending on the user’s profile, the banner displays a corresponding Qashqai model (diesel or gasoline affinity)
  • A/B test on the different messages of the banners.

Retargeting

Adaptation of the message, CTA and redirection link according to the Internet user’s search history.

Data Used

  • Audience
  • Wording & images
  • User’s path

Acquisition
Affinity audience

Acquisition
Audience negative to diesel engine

Retargeting
Diesel engine car

Retargeting
Petrol engine car

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