Orange – Campagne Big Noël

Campaign goals

  • Year-end communication to highlight Orange’s thematic offers
  • Acquisition & Branding campaign on web and mobile (mobile web & in-app) digital : IAB formats, video & rich
  • Multi-variant testing


  • The banner is personalised according to the user’s interest : for each affinitive segment (fiber, sports, music…), multi-variant testing of the message and the proposed offer
  • 8 creative masters – 882 different possible message/format/cluster combination

Data used

  • DMP Segment (Bluekai)
  • Wording & Image

Marcel logo












Example of skin format on

20161122 habillage orange fr 2