Orange – Campagne Big Noël

Campaign goals

  • Year-end communication to highlight Orange’s thematic offers
  • Acquisition & Branding campaign on web and mobile (mobile web & in-app) digital : IAB formats, video & rich
  • Multi-variant testing


  • The banner is personalised according to the user’s interest : for each affinitive segment (fiber, sports, music…), multi-variant testing of the message and the proposed offer
  • 8 creative masters – 882 different possible message/format/cluster combination

Data used

  • DMP Segment (Bluekai)
  • Wording & Image

Marcel logo












Example of skin format on

20161122 habillage orange fr 2

We are requesting your consent to use your anonymized data to enhance our website experience,
and to promote our offers to you in ads using our partners. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.