Oui-Sncf – On site

Campaign goals

  • Contextualisation on-site
  • To incitate the user to buy a discount card, while searching a train journey.


When a user makes a search with no discount card, a contextualised banner to highlight one is displayed in the results page.

This banner will highlight:

  • A card adapted to the user’s profile : Jeune, Senior+, Enfant+ ou Week-end
  • The departure place & destination searched
  • Number of trips needed to make the card profitable.

Data used

  • User’s search on
  • Number of trips to make every card profitable / departure&destination