- Within the framework of Voyages-SNCF’s change of name, to modify in an on-going campaign the name and logo in the banners, thanks to Dynamic Creative Optimization.
- To encourage users to chose the train over the plane.
- Contextualisation on flights search websites: Kayak, Skyscanner, Odigeo, as well as TripAdvisor.
Based on the user’s search:
- Departure/destination cities (OD)
- Departure date
The banner displays:
- A visual of the destination
- The same journey but with a Oui.SNCF offer
- The price, up to a threshold price, or the travel time.
The brand chose to test different colors for the taglines and offers.
- Publisher data: Kayak, Skyscanner, Liligo, and TripAdvisor
- Advertiser data: journeys, prices, visuals, etc.
Contextual ad after a search Paris/Grenoble, 24th of December
Contextual ad after a search Paris/Aix-en-Provence, on the 18th of January
Contextual ad after a search Paris/Nice, on the 2nd of February
Contextual ad after a search Paris/Bordeaux, on the 25th of December