Innovative digital campaign using ADventori’s DCO technology to promote OUIbot, OUI.sncf’s conversational agent, which allows you to book your trips in a few steps.
The Internet user makes his request in the banner and is redirected to the site of the conversational robot (https://www.oui.sncf/bot), with the history of his discussions. Then he could follow his discussion and finalize the order for his trip in the brand’s universe.
- Internet user’s requests
- Advertiser data: wording, visuals, destinations, etc.
- Dynamic tracking