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Oui.SNCF Summer Sales

Campaign goals

  • Highlighting TGV and OuiGO offers for summer sales.
  • Display the most relevant offers by using DMP data.

Scenario

DMP Data

> If the user is known by the DMP, his top journey will be displayed.

User’s location

> Display the journey offers (TGV & OuiGO) leaving from the closest train station.

Message sequencing

> Offers are displayed following a priority order chosen by the advertiser.

Data used

  • User’s location
  • Advertiser data: journey, prices…
  • DMP Data

 

 

 

Click on the images below to launch the videos


 

 

 

 

 

 

 

 

User’s location Aix-En-Provence

 

DMP Data – User whose top journey is Lyon-Marseille

 

 

 

All our campaigns have data in them, explore them!

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