Oui.SNCF Summer Sales

Campaign goals

  • Highlighting TGV and OuiGO offers for summer sales.
  • Display the most relevant offers by using DMP data.


DMP Data

> If the user is known by the DMP, his top journey will be displayed.

User’s location

> Display the journey offers (TGV & OuiGO) leaving from the closest train station.

Message sequencing

> Offers are displayed following a priority order chosen by the advertiser.

Data used

  • User’s location
  • Advertiser data: journey, prices…
  • DMP Data




Click on the images below to launch the videos









User’s location Aix-En-Provence


DMP Data – User whose top journey is Lyon-Marseille




All our campaigns have data in them, explore them!

We are requesting your consent to use your anonymized data to enhance our website experience,
and to promote our offers to you in ads using our partners. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.