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Oui SNCF

Objectives

Acquisition and retargeting campaign

Scenario

  • Geolocation

Display of routes (TGV and OUIGO) from the nearest station to the Internet user.

+ scenario adapted to loyalty card owners and/or DMP scenario

  • Retargeting

Presentation of a top 3 best prices from the API OUI.sncf for the same destination on other dates

  • Multivariant testing 

With or without prices // on destinations from Paris

Data Used

  • Creative template 100% dynamic
  • User’s Location
  • Advertiser data: routes, prices, dates.
  • DMP Data

 

 


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