Gallery

Ouigo – Summer sales

Objective

Teasing, acquisition and retargeting campaign promoting Ouigo’s Summer Sales.

Scenarios

Teasing

The banner integrates a countdown displaying how much time is left before the launch of the sales.

Acquisition

Based on the user’s location, the banner displays a Ouigo offer departing from the nearest train station from the user.

Retargeting

The banner displays the last Ouigo offer (date, origin/destination and price) seen by the user.

Data used

  • User’s location
  • Travel offers: wording + price
  • Date & time

 

 

ouigo logo

 

 

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Teasing Campaign

 

 

Acquisition / Retargeting Campaign

 

 

 

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