Acquisition & retargeting campaign highlighting Pierre & Vacances Ski resorts residences.
The banner is personalised, according to:
The weather: Different catch line depending on whether it is snowing or clear blue sky in the ski resort.
The segment/target: Messages and pictures adapted to the targeted segment (family with kids, young adults…).
The resort offer: Random display of several accommodations matching the target’s profile.
The period’s offer: Depending on the segment, the offer & price displayed are selected during or off school holidays.
- User’s location / weather
- Price and school holidays
Tribe / Friends