Gallery

Pierre & Vacances

Campaign goal

Acquisition & retargeting campaign highlighting Pierre & Vacances Ski resorts residences.

Scenario

The banner is personalised, according to:

The weather: Different catch line depending on whether it is snowing or clear blue sky in the ski resort.

The segment/target: Messages and pictures adapted to the targeted segment (family with kids, young adults…).

The resort offer: Random display of several accommodations matching the target’s profile.

The period’s offer: Depending on the segment, the offer & price displayed are selected during or off school holidays.

Data used

  • User’s location / weather
  • Price and school holidays

Vizeum

 

 

 


 

 

 

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