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PriceMinister

Campaign goals

Acquisition campaign for PriceMinister + A/B testing of the offer.

The goal here is to mesure the impact of the banner on the web user in his/her buying decision.

Campaign setup

3 banners were developped to be tested and mesured:

  • A banner presenting a selection of 4 PriceMinister products displaying the price to pay, the crossed out price and the discount percentage.
  • A banner for the same selection of products from PriceMinister displaying the price to pay, the crossed out price but without the discount percentage.
  • A banner for an NGO.

Dynamics criteria

  • Product feed (price before and after the discount, and with the discount percentage)
  • Image feed

ZenithOptimedia Logo Workings

PriceMinister

 

 


 

 

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