Gallery

Renault Zoé

Campaign goals

  • Web-to-Store campaign – Acquisition et retargeting
  • Optimization with Multi-variant Testing

Scenarios

1 master, 5 formats, 5 scenarios : 25 messages declinations

  • Test of several taglines, CTAs and redirection links
  • Temporal sequencing of the banners
  • Messages depending on the 3rd party data

Dynamic criteria

  • Weborama Data
  • Pixels on Renault’s website
  • Pictures, messages and legal mentions

omd

renault_fr

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