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Renault – #ZOECityBreak

Campaign goal

To demonstrate the benefits of the new Renault’s ZOE autonomy (300km), We are social designed the #ZOEcityBreak campaign. This campaign is accompanied by a DCO display campaign, highlighting “exotic places” accessible in Renault ZOE. 

Scenario

  • Geolocation of the user
  • Random display of more than 20 “exotic” places, accessible within 200km

Data used

  • User’s location
  • Locations and pictures of the spots.

 

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