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Samsung – Galaxy Note 9

Objective

Campaign for the launch of Samsung’s Galaxy Note 9, operated on Google CM and Studio.

Desktop (IAB + Skin format) and mobile campaign.

Scenarios

Pre-order period

To encourage pre-orders, the banner displays :

-A trade-in offer depending on the user’s current mobile device (user-agent).

-A countdown  with time remaining to benefit from this offer.

Launch period

The banner displays several product USP depending on the user’s interest (gaming, travel…).

Data used

  • Date & hour
  • User-agent
  • 3rd party data

Advertiser data

 


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