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Samsung – Q-Led

Objective

Campaign promoting the Q-Led television – on Desktop and mobile (web-mobile & in-app) campaign.

Scenarios

  • The banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.
  • For each scenario, messages and CTA are A/B tested

Data used

  • 3rd party data
  • Advertiser data (wording and images)

 

 

 

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