Système U

Campaign goals

Drive-to-Store : Highlighting ephemeral offers to incitate the user to go to Systeme U retailers.

Multi-device : Desktop & Mobile


  • User’s location
  • Display available promotional offers in the closest retailer
  • Every week, update of the offers and their prioritization
  • After click, redirection towards retailers landing page
  • Tracking of products and retailers displayed
  • 13500 scenarios / 67 500 creatives displayed

Data used

  • Advertiser feed : products, price, discounts by retailers
  • Retailers’ addresses





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