Always on acquisition campaign
User affinity scenario : The banner displays offers depending on user interest segments determined by Travel Audience and Travel Tising.
Weather scenario : Depending on the user’s location, the banner displays :
– 3 travel offers from his departure city
– The weather in the departure and in the arrival city if there is bad weather at the user’s location
>> Redirection towards the website, with prefilled information for the flight.
- Travel Audience and Travel Tising segments
- User’s location
- Weather at departure and arrival
- Product feeds: available flights, prices, dates, remaining seats…
- Wording and images
User in Lyon by sun
User in Orly by snow