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Transavia – Weather Acquisition

Campaign goals

Always on acquisition campaign

Scenarios

User affinity scenario : The banner displays offers depending on user interest segments determined by Travel Audience and Travel Tising.

Weather scenario : Depending on the user’s location, the banner displays :

 –  3 travel offers from his departure city

 – The weather in the departure and in the arrival city if there is bad weather at the user’s location

>> Redirection towards the website, with prefilled information for the flight.

Data used

  • Travel Audience and Travel Tising segments
  • User’s location
  • Weather at departure and arrival
  • Product feeds: available flights, prices, dates, remaining seats…
  • Wording and images


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