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Transavia – Staged Retargeting

Campaign goals

Staged retargeting campaign, evolving depending on the customer journey and its travel research on Transavia’s website.

Scenarios

  • If simple flight research:

Display of the researched flight(s) as well as related flights for the same departure city.

  • If flight research + step forward in the conversion funnel:

Display of the researched flight and the number of remaining seats for this flight.

>> Redirection towards the website, with prefilled information for the flight.

Data used

  • Browser history / Customer journey
  • Product feeds: available flights, prices, dates, remaining seats…
  • Wording and images


 

Retargeting Banner for an avanced Nantes-Barcelona flight research

 

 

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