Gallery

Transavia

Campaign goals

Acquisition and retargeting campaign for Transavia Airline

Scenarios

Acquisition

Display flight offers related to the user’s interests, determined by the Travel Audience segments.

Retargeting

If no flight research

Display of top selling offers, with a departure at the closest airport.

If flight research

Display of the flight searched+ related flights. Post click, redirection towards the website, with prefilled dates.

Data used

  • Data feed synchronization of flights, top selling offers, related flights
  • Travel Audience segments
  • User’s path
  • User’s location

KrMedia

transavia

lesgaulois-logo

 

travel_audience

 

 

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