Acquisition and retargeting campaign for Transavia Airline
Display flight offers related to the user’s interests, determined by the Travel Audience segments.
If no flight research
Display of top selling offers, with a departure at the closest airport.
If flight research
Display of the flight searched+ related flights. Post click, redirection towards the website, with prefilled dates.
- Data feed synchronization of flights, top selling offers, related flights
- Travel Audience segments
- User’s path
- User’s location
Depending on interest : Greece
Depending on interest : Portugal
Retargeting & user’s location : Lyon
Retargeting & user’s location : Paris