TUI Spain – Summer Campaign 2018

Campaign goals

Branding and acquisition campaign promoting the TUI summer offers in Spain


Depending on the user’s profile (family, Empty Nest, Travel, Travel… audience segments), the banner displays different messages (image and wording).

A/B testing between 2 different CTAs.

> 172 creative versions generated in real-time.

Data used

  • 3rd party data : user’s profile
  • Wording & Images
  • CTAs



All our campaigns have data in them, explore them!

We are requesting your consent to use your anonymized data to enhance our website experience,
and to promote our offers to you in ads using our partners. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.