Gallery

TUI Spain – Summer Campaign 2018

Campaign goals

Branding and acquisition campaign promoting the TUI summer offers in Spain

Scenarios

Depending on the user’s profile (family, Empty Nest, Travel, Travel… audience segments), the banner displays different messages (image and wording).

A/B testing between 2 different CTAs.

> 172 creative versions generated in real-time.

Data used

  • 3rd party data : user’s profile
  • Wording & Images
  • CTAs


 

 

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