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U DRIVE – SYSTEME U

Objectives

Contextualization campaign on Mappy to promote U Drive during the holiday season.

Scenario

The banner displays the U Drive closest to the destination the user is looking for on Mappy.

Data Used

  • User’s location
  • Mappy publisher data
  • Advertiser data: name and addresses of the U Drive.

Banner displayed to an user whose destination is Biscarosse

Banner displayed to an user whose destination is Tregastel

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