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Verisure

Campaign goal

Acquisition and retargeting campaign to present Verisure anti-theft systems.
Display & Mobile campaign.

Scenario

Acquisition

The message changes, depending on user’s location, displaying information about thefts in his area.
“+10% of burglaries in Auvergne this year”.

Retargeting

The message displayed is adapted to the user path on the Verisure website.
3 random pictures of the anti-theft system are displayed in the 2 scenarios.

Data used

  • User’s location
  • Burglary data by area
  • User’s path

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Retargeting – After a visit of the website
Retargeting – User left while filling a form for a quote

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