Acquisition and retargeting campaign to present Verisure anti-theft systems.
Display & Mobile campaign.
The message changes, depending on user’s location, displaying information about thefts in his area.
“+10% of burglaries in Auvergne this year”.
The message displayed is adapted to the user path on the Verisure website.
3 random pictures of the anti-theft system are displayed in the 2 scenarios.
- User’s location
- Burglary data by area
- User’s path
Acquisition – User located in Bordeaux
Acquisition – User located in Marseille
Retargeting – After a visit of the website
Retargeting – User left while filling a form for a quote