The Vichy campaign was created to promote the Vichy Christmas gift box. Based on the user’s location, the banner will display the nearest pharmacy where the user can get the product. ADventori allowed to implement into the banner 3,200 retailers.
- Display a specific message if the user is located in an area dense with retailers,
- Display a carousel presenting the nearest retailers when the user is located in a less dense area.
After the click, the banner redirect to a dedicated page for the offer on the Vichy website, where the stores are gathered by postal codes.
- User’s location
- Segmentation of retailers to group them by postal codes.