Acquisition and retargeting campaign promoting Volkswagen vehicles.


Acquisition scenario, contextualized on Leboncoin, La Centrale and Caradisiac: Based on the user’s search or the content of the visited page, the banner displays a similar car model by Volkswagen.

Retargeting scenario: The banner displays the Volkswagen car model seen by the user.

Data used

  • Leboncoin & Caradisiac data
  • Car models cross-reference table



Contextualized banner after searching Convertible on La Centrale




Contextualized banner on the “News” page of Volkswagen on



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