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Volkswagen

Objective

Acquisition and retargeting campaign promoting Volkswagen vehicles.

Scenarios

Acquisition scenario, contextualized on Leboncoin, La Centrale and Caradisiac: Based on the user’s search or the content of the visited page, the banner displays a similar car model by Volkswagen.

Retargeting scenario: The banner displays the Volkswagen car model seen by the user.

Data used

  • Leboncoin & Caradisiac data
  • Car models cross-reference table

 


 

Contextualized banner after searching Convertible on La Centrale

 

 

 

Contextualized banner on the “News” page of Volkswagen on Caradisiac.com

 

 

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