Volkswagen – Coccinelle

Campaign goal

Web & Mobile Acquisition campaign


  • 2 scenarios inspired by Tinder mechanics: Invite the user to play with the banner to submit their preferences, to help choose the Beetle that best suits the user.

Data feeds used

  • Creative set of scenarios
  • « Tinder » choice rules
  • Products









The user clicks on the Heart or on the Cross and in the end,

the Coccinelle adapted to the selection appears.

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