Gallery

Volkswagen – Coccinelle

Campaign goal

Web & Mobile Acquisition campaign

Scenario

  • 2 scenarios inspired by Tinder mechanics: Invite the user to play with the banner to submit their preferences, to help choose the Beetle that best suits the user.

Data feeds used

  • Creative set of scenarios
  • « Tinder » choice rules
  • Products

 

mediacom-logo

volkswagen

ddb

Joule

 


 

 

The user clicks on the Heart or on the Cross and in the end,

the Coccinelle adapted to the selection appears.

We are requesting your consent to use your anonymized data to enhance our website experience,
and to promote our offers to you in ads using our partners. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close