Gallery

Volvo

Objective

Acquisiton and retargeting campaign.

Scenarios

  • Acquisition: depending on the user’s profile, the banner displays a corresponding car model; the visuals and wordings are adapted based on 4 segments (design, luxury, safety, tech performances).
  • Retargeting: the banner displays the last car model seen by the user.

Data used

  • Advertiser data
  • Wordings & visuals

Programmatic Business Unit GroupM logo

Volvo logo

Mindshare logo

 

 

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