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VOLVO

Campaign goal 

Acquisition and retargeting campaign to promote the new Volvo V40 in Germany

Scenario

  • Acquisition: 10 different displayed messages
  • Retargeting: The banner and the message evolve depending on the user’s progress through the conversion funnel

Dynamic criteria 

  • Browser history
  • Images & wordings

 

MIndshare

volvo

Havas_Fuel_Logo_DE

 


 

Banner displayed after the visit of the Volvo V40 Homepage

Banner displayed after the visit of the Volvo V40 Brochure and Price page

 

 

Banner displayed after the visit of the Volvo V40 Equipment page

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