Leads generation campaign
A/B test on 3 different scenarios:
1. Yield management Scenario
User location, then display of the closest airport top destinations + mention of the time left before offer ending « Only 4 days left ».
2. Discount Scenario
Idem but with the mention of the possible savings « Save up to 386€ ».
3. Non DCO Scenario
With a generic offer with a departure from Paris
- User’s location
- Top destinations by airports
- Price, discount, days of the offers
Yield Scenario Nice
Discount Scenario Bordeaux
Yield Scenario Paris
Discount Scenario Genève