Voyage privé

Campaign goals

Leads generation campaign


A/B test on 3 different scenarios:

1. Yield management Scenario
User location, then display of the closest airport top destinations + mention of the time left before offer ending « Only 4 days left ».

2. Discount Scenario
Idem but with the mention of the possible savings « Save up to 386€ ».

3. Non DCO Scenario
With a generic offer with a departure from Paris

Data used

  • User’s location
  • Top destinations by airports
  • Price, discount, days of the offers








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