- Motivate the user to choose train over plane.
- Contextualization on Liligo, Kayak and Skyscanner (flight comparators) on 130 origins/destinations, as well as TripAdvisor..
Depending on the user’s search:
- Departure city/ destination
- Departure day
The banner displays:
- A picture adapted to the destination,
- The same journey but with a Voyages-sncf offer.
- The price, up to a specific level :
- The price on a close day
- Journey duration « Paris-Lyon in 2h ! »
The brand chose to test different colors for the offer.
- Publisher data : Liligo, Kayak, Skyscanner and TripAdvisor
- Advertiser data : journey, prices, availability….
Banner contextualization after a research for
the journey Paris-Toulouse on June 20th
Banner contextualization after a research for the journey Paris-Biarritz on July 10th
Banner contextualization after a research for Paris – Rennes on July 2nd
Banner contextualization after a research for the journey Paris – Toulouse on june the 20th