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Voyages-Sncf – Contextualization

Campaign goals

  • Motivate the user to choose train over plane.
  • Contextualization on Liligo, Kayak and Skyscanner (flight comparators) on 130 origins/destinations, as well as TripAdvisor..

Scenario

Depending on the user’s search:

  • Departure city/ destination
  • Departure day

The banner displays:

  • A picture adapted to the destination,
  • The same journey but with a Voyages-sncf offer.
  • The price, up to a specific level :
    • The price on a close day
    • Journey duration « Paris-Lyon in 2h ! »

Multi-variant testing

The brand chose to test different colors for the offer.

Data used

  • Publisher data : Liligo, Kayak, Skyscanner and TripAdvisor
  • Advertiser data : journey, prices, availability….

multilogo_skyscanner_liligo_kayak


Banner contextualization after a research for
the journey Paris-Toulouse on June 20th

 

 

LILIGO

Banner contextualization after a research for the journey Paris-Biarritz on July 10th

 

 

KAYAK

Banner contextualization after a research for Paris – Rennes on July 2nd

 

 

SKYSCANNER

Banner contextualization after a research for the journey Paris – Toulouse on june the 20th 

 

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