CREATIVITY AND PERFORMANCE
In digital advertising, creative choices are crucial, campaign performance will depend on it.
The quality of the creation depends on several factors, it needs to respect the brand image, to be impacting, to provide relevant information and a custom message.
A DECISIVE CRITERIA: THE RELEVANCE OF THE MESSAGE
ADventori is a data-driven advertising expert. Its innovative solution allows customizing and personalizing ads for every user, in real time, while respecting brand image. The relevance of the message depends on the scenarios set by the advertiser/the agency as well as data used to determine it (Advertiser, Publisher, 3rd party and contextual data).
To point the influence of creation on campaign performance, ADventori launched an infographic displaying the results of campaigns using its technology, in sectors as diverse as tourism, automotive, insurance or FMCG.