REAL-TIME AD CREATIVE PERSONALIZATION…
It is a necessity that everyone has now identified to meet consumer expectations.
In digital, to achieve it, the designated tool is the DCO: Dynamic Creative Optimization.
ADventori, French independent expert provides an infographic revealing the best practices that will shed light on the conditions for the use of this techno.
… AND MUCH MORE!
Message personalization, Ads testing and measurement, using data feeds, multiple formats … so many reasons to use DCO. It will directly impact the performance of digital campaigns.