A key player in brand communication? The answer in 5 key major points
80% of users plan their in-store purchases online. They do use search engines, web sites, and shop-bots, and are also infl uenced by digital advertising. Advertising plays a key role in gathering information whether it is ad banners or emailing. For those involved in drive-to-store, the equation resides in their capacity of linking a centralized communication strategy operated by the brand to the reality of business on a local scale. Back to 5 decisive steps.
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