White papers

Digital advertising and DMP: Try before you buy

ADVERTISING + DMP: THE NEW CHALLENGES

ADventori has been working for years with advertisers to help them capitalize on their customer knowledge stored in their DMP or CRM. Thanks to these relationships, we have been able to establish three key findings:

  1. One-to-one personalisation and its measure are the top priority
  2. Advertisers’ organization is not always suitable for managing customer knowledge-based campaigns
  3. DMP is a subject of major concern to advertisers

The purpose of this document is to demonstrate that it is possible to:

  • Activate customer knowledge in digital campaigns, even before a DMP has been set up
  • Test needs, in order to better define the roles to be fulfilled by the DMP and its ROI
  • Scale the internal organization, so that it can manage this new tool and put it to immediate use

 

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