White papers

REAL TIME CREATIVE: THE HEARTBEAT OF DIGITAL ADVERTISING

WELCOME TO THE ERA OF REAL-TIME CREATIVE.

 

ADventori edits the most complete data-driven creative platform of the market.

For over two years, we evangelize the market on this technical solution that integrates a data-driven digital advertising approach.

This new approach takes all the design parameters – graphic chart, message and tone – into consideration and takes advantage of technology to integrate available data for personalisation of advertising mechanisms. These campaigns are called data-driven or programmatic creative.

The aim of this document is to facilitate the adoption of a new way of thinking, creating and using advertising in a digital environment. It will allow you to identify why and under what conditions you should approach your campaigns from a message-based perspective, in order to optimize its efficiency. In our era of big data and real time, you will be able to understand how personalisation of advertising can significantly impact your media buying strategies, over and above your campaigns’ performances.

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