THE CHALLENGE FOR TODAY’ RETAILERS IS THE WEB-TO-STORE.
Many current studies show us :
- 75% of the consumers perform an internet search before making a purchase,
- 92% of these purchases are made in-store,
- 20% of the google queries serve a local purpose.
A solution seems to emerge from these purposes : the Store Locator.
To make the light on this topic, clarify its challenges and objectives, ADventori has focuses its analyses in a dedicated White Paper : “Store Locator, the Web Marketing Killer App”.