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Leroy Merlin

Objectives

Acquisition campaign to randomly promote 11 products during the « Vivons les beaux jours » operation from May 13th to June 30th.

Scenario

With a drive-to-store approach, the banner will display the closest point of sale to the Internet user according to its geolocation.

If geolocation is not possible, a generic banner with no product and no highlighted point of sale will be displayed.

Data used

  • Geolocation
  • Products catalog: products, prices, description, stocks, guarantee
  • List of points of sale

Acquisition
Internet user located in Nice

Acquisition
Internet user located in Brest

Acquisition
Internet user located in Beaubourg

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